About Us


 Alex Yoong
Alex YoongFounder, Executive Director

Alex Yoong’s racing career started in 1992 at the age of 16

Since this young start, Alex has gone on to successful secure many wins and podiums through races held in Malaysia, Asia, Europe and the rest of the world. He has the distinction of winning the first single seater race held in China in 1994 just before he clinched the Malaysian Formula Asia Championship.

Malaysian Formula Asia Championship

After several years of racing in Europe and Japan, Alex entered the FIA Formula One World Championship with the Minardi F1 Team for the last three races of the 2001 season. He subsequently went on to do the entire season in 2002. His best result was at the Australian GP in Melbourne where he finished 7th.

The Alex Yoong Factor

Alex’s wide range of technical know-how and first-hand experience puts him in a unique position and affords him an unparalleled perspective. He leverages this insight – ranging from his worldwide experience as team leader, and his analysis on what affects results, on all of Axle’s programmes in order to achieve specific results and targeted goals.

Our Credentials

As specialists in this sector, we understand the processes that will ultimately bring the necessary ROIs to your involvement and investment in the motor sports industry.

As a full service consultancy company functioning as specialists and representatives of our clients within professional sports, we maintain a hands-on approach with Directors, Managers, Coaches, and Talent acquisition Specialist. Our clients choose us to manage their interest on a wide spectrum ranging from contract negotiations to media and branding.